Litter Marketing

A few days ago,  I was backing out of my driveway when I noticed a bright yellow piece of paper taped to my front screen door.  It was raining heavily, but  I stopped, got out of the car and splashed through a few puddles in the walk to retrieve what surely must have been an important communication.

Not so.  It was a flyer from a painting company.  "TIME TO PAINT YOUR HOUSE?" it wondered in bold 36 point Times Roman font.   Needless to say, it annoyed me to have been trespassed upon and judged in this manner.  OK, so my house could use a touch-up here and there, but I found it offensive just the same.   I looked up and down the street to see if others had been similarly insulted.  It was clear that the flyers were only left at the houses which the leafleter had deemed in need of a fresh coat.

Earlier this spring there are a couple of landscape entrepreneurs who drove around town throwing baggies full of stones into people's driveways.  Inside the baggie is an ad for their oriental gardening service. 

When did it become legitimate for stranger to drive down your street and tape things to your doors, or toss things in your driveway?  I guess it's just an extension of sticking flyers under your windshield wipers in the parking lot at the mall or super market.  I may be cranky, but I have always regarded these pieces of unwanted paper as, well, litter.

Generally, personal solicitations - whether they be at my door or on the phone – are met un-disguised hostility.  You can imagine how I feel about those who have the temerity to littler my driveway and doorways with marketing material.

If that isn't the definition of Spam, then what is?

I have a suggestion for the Selectman - stop trying to raise our taxes and make litter marketing a fine-able offense.  Lots of money can be levied in penalties, and the culprits leave their phone numbers as evidence.

I'm sure the culprits who littered my neighborhood feel that this is just a legal way for them to get their message out cheaply.   But it is an invasion of my space.   If I am on vacation, no one picks up the litter - If I was a crook, I would just cruise around looking for homes where no one had picked up the paper or phone book.  Not long ago some bright marketing genius decided to deliver a promotional copy of the New York Times to every home as a tease to show non customers the benefits of home delivery.  Three days later the papers were still sitting in the driveways of people who were away.  They might as well have put out a sign that said Nobody is home - Break in here!

I have spent a lot of money this year, but not one penny went to any business that left unsolicited marketing taped to my door or shoved under my wipers or tossed in my driveway by drive-by salespeople.