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11/05/2003

Momma Told Me

As a child growing up in hardscrabble Watertown, Ma, my sainted mother would often repeat her wise observation "If it looks too good to be true...it probably is." Such cynicism is one of the most useful tools in the Parental Toolbox. This wisdom has served me well. As an adult I grew to be a skeptic, a cynic and a hopeful pessimist. (The opposite of a hopeless optimist).

I don't expect everything to fail, but I am hardly ever surprised when it does. My career value proposition has been established on the fundamental premise that in a business enterprise, Crap Happens, but if you have me on your payroll there will be less crap and it won't be as messy.

Because I expect problems, I am a pretty good planner. Because I know people are unwilling or unable to communicate with each other, I over-communicate. I specify requirements, establish test plans, talk with people. Early on, I understood the different languages of business. Engineers don't like to talk to Marketing Managers. Finance people abhor Sales Reps. Programmers cannot stand the vagaries of Users. Big Shot executives don't understand ground level workers. No one can understand the cafeteria staff (but, come to think of it, that is actually because they speak Portuguese. Another topic for another rant, perhaps?). Anyway, the only thing I really do is coordinate stuff between people who don't communicate with each other.

But, despite my chronic cynicism and pessimism, I am confident that the economy will recover. It always does. And there will soon be a recognition that my niche skills will become valuable again. Like those raggedy 401k accounts that have been beaten to a pulp for the past three years, improvement is palpable.

So, to be ahead of the curve, I spent a few hours this morning, searching for opportunity. Perhaps, one might even say, searching for my destiny.... Well, the trip back to earth was short and ended with a thud. Nada, zilch, zero, ciphers. I almost clicked on a banner ad offering retraining as a cafeteria worker (Learn Portuguese in six days!)
Then, I saw something that looked interesting: Opinionsonline.com was offering hourly rates from $15 to $110 to simply take a brief survey or participate in a focus group. Wow. This seems like easy money. I could use a few extra bucks. I got some spare time. I got a computer. Lord knows, I got opinions up the wazou!
So I check it out. Hmmn. One small detail. This company is not exactly the survey company that hires you. They put the "applicant" into a database of people who might be picked to participate in such surveys and focus groups. The small detail is, they charge you $14.95 to get into the database. Aw crap! They were masquerading as a job listing and they are actually marketing their freaking database. I find this type of "stealth marketing" to be unethical and deceptive. More deceptively evil than ordinary marketing. It justifies all my cynicism and pessimism. And skepticism. Focus on this, you stealth marketers! (Raises middle finger in angry salute)

That's when momma's sage words echoed. And so I shut off the computer. And then I got out my roller and ladder. After lunch, I will spend a productive afternoon painting the ceiling in the TV room. Then, I'll tune-in to Oprah for my daily emotional fix.

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